Geofencing 101

LOCATION IS
INTENT.

Where someone physically goes says more about what they'll buy than anything they type into a search bar. Geofencing turns real-world movement into your most precise advertising audience. Here's how it works.

A geofence perimeter drawn around a restaurant capturing nearby devices
Born From Military Technology

MILITARY-GRADE INTELLIGENCE.

The technology behind geofencing was born in signals and geospatial intelligence — the same disciplines used for counterterrorism, pattern-of-life tracking and border surveillance. Today, that precision powers the future of marketing.

SIGINT

Signals Intelligence

Device activity — signals, identifiers and communication. The digital fingerprint every device leaves behind.

GEOINT

Geospatial Intelligence

Location and movement — patterns, zones and behavior over geography. Where devices go, and when.

The Process

FOUR STEPS TO PRECISION.

STEP 01

Fence

We draw invisible perimeters around real-world locations — competitor stores, stadiums, event venues, entire neighborhoods — as tight as a single building or parking lot.

STEP 02

Capture

When a mobile device enters the fence, it's captured into a privacy-safe audience — layered with demographics and psychographics. Dwell-time filters separate real visitors from drive-by traffic.

STEP 03

Retarget

Your ads follow that audience across 600,000+ premium apps, websites and streaming platforms — display, video and OTT/CTV — for days, weeks or months after their visit.

STEP 04

Measure

Conversion zones around your own location track who physically walked in after seeing your ads. Impressions, clicks and real foot traffic — reported live.

Two Main Uses

SEE IT IN ACTION.

Geofence perimeter around a competitor storefront

Competitor Targeting

Fence a competitor's storefront and capture every device that walks their floor. Their foot traffic becomes your audience — served your offer for weeks after they leave.

Geofence perimeter around residential households

Household Targeting

Fence entire neighborhoods and layer household income, life stage and lifestyle signals — putting your brand in the living rooms of the exact households most likely to buy.

The Fuel

WHERE THE DATA
COMES FROM.

Apple & GoogleLocation data, device signals and app behavior.
Social MediaInterests, engagement and social behavior.
U.S. Census BureauIncome, household and demographic segmentation.
Data ProvidersCredit tiers, purchase behavior and lifestyle signals.
Location IntelligenceReal-world movement, visits and patterns.

Device + Location + Behavior = Intent

Data Privacy

WE TARGET BEHAVIOR —
NOT INDIVIDUALS.

  • No personally identifiable information (PII) is accessed or stored
  • All data is anonymized and aggregated
  • Device IDs are encrypted and privacy-compliant
  • Fully aligned with GDPR, CCPA and platform policies
  • No access to names, phone numbers or personal accounts
  • Targeting is based on behavioral patterns, not identity
The Psychology Of Ad Performance

WHY SOME ADS WIN.

Attention → Emotion → Clarity → Action. Small creative shifts create exponential impact at scale. Which ad would you click?

AD 1 creative exampleAD 1 · WINNER
AD 2 creative exampleAD 2
+20–40%engagement

Eye Contact

Ads where subjects look directly into the camera can increase engagement by 20–40%. The eyes capture — and control — attention.

AD 1 creative exampleAD 1
AD 2 creative exampleAD 2 · WINNER
600%faster than text

Human Face & Expression

The brain processes faces 600% faster than text — and emotional expressions outperform neutral faces by 20–30%. Emotion creates visceral impact and memorability.

AD 1 creative exampleAD 1 · WINNER
AD 2 creative exampleAD 2
+15–25%click-through rate

Contrast & Brightness

High-contrast, brighter creatives can improve CTR by 15–25%. Simplicity removes friction and accelerates action.

AD 1 creative exampleAD 1 · WINNER
AD 2 creative exampleAD 2
+15–30%engagement

CTA Placement

Moving the call-to-action to the top of the creative can increase engagement by 15–30%. Relevance triggers immediate response.

Watch

GEOFENCING IN 60 SECONDS.

Where Your Ads Appear

EVERY SCREEN THEY OWN.

Once someone crosses your fence, your brand follows them across the living-room TV, the phone in their hand and the sites they read — 600,000+ premium apps, websites and streaming platforms.

OTT / CTV

Streaming TV

Your commercial plays full-screen on the biggest screen in the house — served to the exact households that crossed your fence.

  • Runs on streaming platforms like Hulu, Roku, Fire TV and live-sports streams
  • Full-screen, sound-on, non-skippable placements
  • Household-level matching from fence data
  • Premium brand credibility of television — without TV budgets
Best For

Big-ticket purchases, brand authority, household decisions

Video

In-App & Web Video

15–30 second video ads that play before and during the content your audience already watches on their phones and laptops.

  • Pre-roll and mid-roll across premium apps and sites
  • 60%+ completion rates in our demo reporting
  • Motion and sound drive emotional recall
  • Click-through straight to your site or offer
Best For

Storytelling, promotions, showing the product in action

Static Display

Display Banners

High-frequency banner ads across 600,000+ apps and websites — the workhorse that keeps your brand in view for weeks after the visit.

  • Every standard size, designed in your branding
  • Highest impression volume per dollar
  • Frequency builds recognition and trust
  • Retargets for up to 30+ days after the fence visit
Best For

Foot traffic, offers, staying top-of-mind at scale

Speak The Language

KEY TERMS.

GeofenceThe virtual perimeter drawn around a physical location where devices are captured.
Dwell TimeHow long a device stays inside the fence — filters real visitors from pass-through traffic.
CTRClick-through rate — the percentage of people who click your ad after seeing it. A key measure of how well your creative connects.
Conversion ZoneA fence around your own location that measures who visited after seeing your ads.
CPMCost per 1,000 impressions — how programmatic media is priced and bought.
Frequency CapThe maximum times one person sees your ad — enough to convert, never enough to annoy.
Where It Wins

COMMON USE CASES.

Competitor Conquesting

Fence competitor locations and put your offer in front of their customers.

Events & Stadiums

Capture thousands of engaged attendees at games, concerts and conferences.

Retail & Foot Traffic

Pull shoppers from malls and shopping districts through your doors — and prove it.

Neighborhood Targeting

Reach specific communities layered with household income and demographics.

Questions

GEOFENCING FAQ.

Yes. Audiences are built from anonymized, opt-in mobile location data — never names, phone numbers or personal identities. Our practices fully comply with GDPR, CCPA and U.S. privacy regulations, and sensitive categories (healthcare, legal, and similar) are screened and handled under special compliance rules on every campaign. We target behavior — not individuals.

Ready To Try It?

BUILD YOUR CAMPAIGN IN
FIVE MINUTES.

Open The Campaign Builder